ITMS - Invisible Trust Mark Syndrome
What is ITMS?
A condition that occurs on many websites when the trustmark is not visible.
There are three variants of this condition:
- Hidden ITMS: Trust mark is positioned at the bottom of the page below the fold.
- Disappearing ITMS: As the visitor interacts with your site, the trust mark leaves their line of vision.
- Unnoticeable ITMS: Trust marks that blend into web pages and run the risk of not being noticed.
Remedy:
- You must use a trust mark provider that provides an always visible trust mark, maintaining positive consumer confidence.
- Comodo's exclusive technology allows the trust mark to act as an extension of your web browser so it never leaves the visitor's screen and is always visible in the same place.
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