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COMODO ANNOUNCES USERTRUST, A FREE RATING AND FEEDBACK PLATFORM THAT HELPS EMERCHANTS MANAGE THEIR ONLINE REPUTATION TO IMPROVE BUSINESS RESULTS

UserTrust, the first free and unbiased feedback/rating platform designed to drive trusted user and merchants interactions, has already been deployed by hundreds of online merchants

JERSEY CITY, NJ February 21, 2008 – Companies are evolving their marketing infrastructure to encompass what Gartner terms as Enterprise Feedback Management (EFM). This evolving technology and set of business practices enables centralized systems for the continual collection, management, and use of customer feedback throughout the business. Comodo, a leading Certification Authority and security company announces UserTrust, a free platform for eMerchants to help them manage this critical and highly leverage-able business function. Launched earlier this year, the UserTrust feedback platform has spread quickly and is now helping hundreds of eMerchants create more trusted sites through active management of customer feedback.

Gartner first created the term EFM in 2004 and it has since gained attention as the next generation of CRM based business intelligence process. Organizations have begun to realize that greater efficiency can be achieved from leveraging customer feedback to optimize conversion of new customers, remediate negative customer experiences and provides important learning for eMerchants on areas where they can improve. Comodo UserTrust is the only provider of a free feedback technology platform that can span the broad continuum of customer feedback management. UserTrust allows eMerchants to:

Capture customer feedback for analysis and future promotional opportunities.
Manage negative feedback to improve business results.
Mine data for service or solution gaps to generate more loyal customers.
Create viral marketing conversion campaigns to attract new customers through endorsements from existing satisfied customers, (e.g. tell a friend program).

UserTrust gives online businesses a clearer picture of an eMerchant’s key constituents, what motivates them, and how customers can be better served, thus improving results across the entire organization.

Easy integration, easy management and a new UserTrust Site Seal

Comodo’s UserTrust platform provides an easy to use web-based management portal that lets eMerchants capitalize on creating more trust through customer feedback. EMerchants participating in this no-cost program will receive a free site seal, providing confirmation of their participation in UserTrust. With UserTrust, eMerchants can incrementally improve business performance through a deep understanding of customer requirements that emerge through this type of platform. Built on our proven technology, the UserTrust Feedback platform, scales from one user to thousands as needs evolve and includes:

Customer Feedback. Feedback from a single user to thousands can be captured and analyzed to holistically inspire stronger relationships and greater loyalty.
Management Portal. Reporting features allow deep analysis of feedback, optimizing ability to respond in real-time to changing business and market conditions.
Sophisticated Remediation Engine. Create winback programs to transform existing, negative customer relationships into positive and potentially profitable ones.

The power of a customer feedback platform is a key strategic advantage to businesses because it can increase revenue by leveraging the newly emerging EFM business model which is designed to help convert prospects through better communications about the site’s trustworthiness. Since there is no cost to the program, eMerchants gain an extra advantage by displaying the UserTrust seal because they can convey a reassuring sense of operational transparency, not easily achieved in the cloaked Internet environment.

“We believe that with both businesses and consumers utilizing this platform, we can improve the Internet,” Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo said. “We can weed out bad eMerchants, reward good ones, and have a better user experience on the Internet once they are armed with information. UserTrust is free, and, importantly, consumers will believe in its objectivity because UserTrust is delivered by an organization that consumers have come to trust.”

About Comodo

The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code Signing, Content Verification and Email Certificate; award winning PC Security software; Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet’s ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.

For additional information on Comodo – Creating Trust Online® visit Comodo.com

For more information, reporters and analysts may contact:

Comodo
Email: media-relations@comodo.com
Office: +1 (888) 266-6361